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Introduction

A big part of my job as a family doctor is to explain things. Most people have a good outline knowledge of medical conditions, but I find that many of them need a greater depth of understanding to really feel confident in making important decisions about lifestyle and medication. Only if you knew the full story about dietary salt would you feel sure that it was worth making the necessary changes to your diet. 

There are lots of snippets and sound bites of information in the media and on the net, but what should you believe? And how does it all relate together? We feel that high quality visual media, in both documentary and drama format, can lead you into a much more thorough understanding of a subject.  Very few people can sit through an hour of a face talking to camera, so we have instead made high budget /high quality material which is pleasing to watch as well as informative.

I don’t think the public want messages to be dumbed down; people do want the full story. Our hallmark is to enlist the help of world authorities in the relevant field as well as award winning documentary makers so that information of the highest quality is made easy to follow and fun to watch.